In early 2020, novel coronavirus infection pneumonia epidemic swept through, especially in Wuhan, the whole country is supporting Hubei, and formed a joint effort to win the epidemic prevention war. Severe prevention and control measures have been introduced in various places to fight against the new coronavirus and ensure people's health and safety. Zhongshan yanben Coating Technology Co., Ltd. (hereinafter referred to as Zhongshan yanben) and sister brand Guangdong Damei fluorocarbon New Material Co., Ltd. (hereinafter referred to as Guangdong Damei) have also carried out a special anti epidemic campaign, hoping to rise against the trend and create brilliance again.

"In response to the call of the state, we delayed the start of the project, but we didn't spare time. The team organized online meetings to discuss product innovation, model innovation and service innovation," Mr. Nakayama and Mr. Wang, the person in charge of Guangdong Daming, told reporters Mr. Wang has always been the explorer and pioneer of the industry, shouldering a strong sense of mission and constantly practicing the original intention. Before the introduction of the strict national environmental protection policy, he promoted the R & D of green products by Mr. Nakayama. The powder utilization rate of the cyclone powder room is as high as 98%, the color is balanced, the operation efficiency is high, the secondary recovery rate is also high, and the recycled waste powder can be sold and sprayed to the room environment Clean, workers do not have to wear from top to bottom, the working environment is very comfortable.

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"In the past, employees working in the powder room had to wear masks just like during the epidemic prevention period, because there was too much powder, which affected their health. However, since many customers used our big whirlwind powder room and green high-tech products, employees didn't need to wear masks, and even had a rest in the powder room." Mr. Wang's words revealed a strong sense of pride.

In 2018, Mr. Wang founded Guangdong Damiao, which integrates the enterprise's gene with innovation. The powder products developed by the company are complete in variety, excellent in performance, showing the nature of high-tech, with outstanding corrosion resistance and weatherability, which are suitable for super weatherability occasions; and suitable for use in harsh weather environments such as seaside and desert, with a warranty period of up to 15 years for special applications.

In view of the new crown epidemic, the spray industry has also been a strong impact, the market is full of complaints and pessimism, but Mr. Wang thinks that "danger" will bring "opportunity", the epidemic brings new thinking to the Chinese people, health first, then the spray industry should focus on health, continue to develop green high-tech products, be kind to the environment, be kind to workers, will be invincible. For example, many people are now reflecting on the new epidemic situation, treating nature well and refusing to eat game. The lesson of the epidemic is very painful. As an entrepreneur, he must have a sense of social responsibility to occupy a place in the market.

"Yamamoto Nakayama and Damei Guangdong will continue to increase investment in scientific research in 2020. How can they innovate and maintain a leading edge in the development of green high-tech products? How to produce products favored by both market and customers? How can we overcome the difficulties brought about by the price increase of raw materials and labor Mr. Wang said that he had been thinking all the time during the Spring Festival, including staying at home, and finally cleared up all the ideas. He also discussed with senior executives the company's strategy and layout, which will be implemented soon after the resumption of work. I believe that Mr. Nakayama and Guangdong Damiao will stand at a new high level after this battle.

The new epidemic is a conflict between human and nature. In the future, more attention will be paid to health and environmental protection. When people no longer worry about survival, security will be unprecedented attention. In the future, the whole spraying industry will tend to the internal harmony between people and environment. For this reason, those unqualified products will be eliminated from the market, and a war of industrial upgrading is about to start. Yamamoto Nakayama and Damei Guangdong are not waiting or complaining because of "isolation" of epidemic prevention. Instead, they are accumulating energy, integrating "green" concept into the enterprise gene of persisting in innovation, resisting the disadvantages brought by epidemic situation, establishing "bottom line awareness", resolving crisis and actively adjusting. All these are worth learning from other enterprises, thinking early and acting in advance.

The operation and management of enterprises are often faced with uncertain external environment. Timely adjustment and proper response will make enterprises stand out in the competition. Those who are slow in response and do not have the consciousness of turning danger into opportunity will be thrown out of the era by the uncertain external environment. Finally, the author hopes that more enterprises can learn from Zhongshan yanben Coating Technology Co., Ltd. and Guangdong Damei fluorocarbon New Material Co., Ltd., develop green high-tech products with the help of innovation and technology empowerment, and become the leader of social harmony and stable supply. With social responsibility as the starting point, good service for users as the guidance, it will become a contributor in the changing and fluctuating environment of the industry For the benefit.